LONDON’S CALLING & KEIYNAN LONSDALE ANSWERED!

 

Actor and singer Keiynan Lonsdale just weeks after his London pride performance graced the stage at The Lower Third on 10 July 2024. The show opened with London local vocalist Latir, who showed the audience the mic was most certainly on. Latir vocals were transcendent and euphoric, almost hollowed in a sense. One can not compare any artist past or present to Latir, he has definitely carved out a musical lane of his own and will be a force to reckon with in the coming years. Latir with his guitar was accompanied by a fellow guitarist and both sent the audience to musical heaven. 

After crooning a few ballads and a melodic version of “Hey Ya!” by the rap duo Outkast which garnered audience participation reminiscent of a church choir the audience was given a brief intermission whilst stage hands set the stage for Lonsdale.

Two eight foot mirrors were placed opposite of one another on the stage, at first thought to bounce light- but in reality held a deeper meaning as Keiynan’s music reflected his trials and triumphs. Lonsdale hit the stage covered up in a dark jumper (hoodie) leaving much to the anticipation. When writing these pieces I write from a perspective as an artist who happens to also be a journalist. From set design to wardrobe, song selection and dance routines one learns that every element has a meaning of great importance in producing a show. 

I will take a shot in the dark here and hypothesize that the hoodie reference was him being hidden, shy and trapped in his earlier life and as the show progresses and wardrobe changes to having more self awareness, freedom and power in not only his expression, but in his art as hinted at in his song Rainbow Dragon

“I realised I could eat some ass if I wanted to

I could smoke some grass if I wanted to

I could quit the Flash if i wanted to

Anything & everything is up to you

And that’s the truth but you be making up that it’s impossible cause you’ll be so uncomfortable but that’s okay cause you didn’t know

But now you know so

Hurry the fuck up

Wake up bitch

Wake the fuck up

And if you got a problem go and fix it, grow the fuck up…”.


The audience was invited into the diary of Lonsdale to understand how he loves, his self reflections, his hurt and his wounds through his music. With a series of dance numbers, a few wardrobe changes, a simple backing track and smidge of reverb Lonsdale treated that stage like it was his bitch and the audience like the voyeurs we were– glistening from sweat and excitement.


At one point during the show Lonsdale was singing in the dark and stopped the music to inform whoever was in charge of lights that we weren't hiding in the dark and needed that light! If there was any doubt that he was just singing along to a pre-recorded track as (no shade) many artists are doing these days, we knew at that moment the mic was on and the powerhouse vocals he was delivering were live!


Now as an artist I’ll be critical: The show in my book scores an 8. I think the stylist could have done better in the wardrobe department and set design was pretty simplistic. But he’s a new artist so I understand the monetary costs behind it. The high score is due to the fact that you can tell, not only does Lonsdale have a natural talent; but, the man is clearly taking his dance and vocal lessons seriously. He started on a show called Dance Academy back in the early 2010’s which explains his natural ability to use the space in its entirety. 

Lonsdale was basically giving us Destiny's Child (original four), PussyCat Dolls and Danity Kane choreography in one. Through knockout dance routines and the ensemble changes his vocal quality never waivered. His vocal coach must be proud because from beginning to end Keiynan Lonsdale belts were powerful, his head voice and falsettos also both strong and not breathy or raspy as one would have expected so far into the show with him also dancing his ass off.

I also expected by mid show he would have tired and dodged some notes like many artists do when singing live, but he used this show to say he can do them live and an hour into his performance.

It was absolutely amazing to witness, and as an artist, a master class in studying your craft and perfecting it. Lonsdale also performed a series of songs from unreleased music, or music soon to come. So it is clear that he isn’t slowing down anytime soon. This artist/journalist for one can’t wait to see and hear what he does next. If you have an opportunity go and see his show! You’ll have fun, you’ll meet amazing people (shoutout to Rain, and her friends coming all the way from Australia) and you’ll leave inspired! 

I could quit the Flash if i wanted to
Anything & everything is up to you
And that’s the truth but you be making up that it’s impossible cause you’ll be so uncomfortable but that’s okay cause you didn’t know
— KEIYNAN LONSDALE

GO STALK THEM!


IG:@KeiynanLonsdale

Website: Keiynan.Komi.io


IG: @PrinceLatir

Website: Latir.world















INDUSTRY TALK: SKIN TONES

INDUSTRY TALK: SKIN TONES

Greetings #IndustryTalk fam! Long time no see and my apologies! I’ve been spending the last year or so traveling, reflecting, and revamping my life. For my 28th birthday I went to Hong Kong, Macau, Paris and London. Whilst in Europe I did two photo shoots…

Read More

INDUSTRY TALK: Q&A (SHIRAZ REDDY)

IMG_3744.JPG

I met Shiraz like most people meet these days on Instagram. He had reached out to me after viewing one of my web series and I was more than happy to chat. What I didn’t know was that this young man lived in Cape Town, South Africa. After conversing a bit with Shiraz I learned that he is also a PR Account Director at Tin Can PR in Cape Town, SA. He’s not only shared with me pictures of his beautiful country but of his adventures in the South African entertainment industry. From SAMBFW (South Africa Mercedes Benz Fashion Week) to the company he works for with videos of his co-workers and his international Mercedes car commercial to his personal blog “The Boy On The Park Bench.”

RA: So Shiraz you work in a position that is very beneficial to artist. You manage not only their image but help them build a social media fan base. We all know that there are some people who buy their instagram & twitter fans but what do you suggest to your clients to help them build a following? 





SR: Content is king! Originality is key! And if you don’t do it now, someone else will. Also, ensuring that your content is authentic as to give the audience something to hold-on to and yearn for. Finding a niche may be hard, but tap into what you like and interests you most. Don’t be afraid to make it your own or add your personal touch to anything you create, after you’re creating so it needs to speak to your way of doing things. Be aware of what your audience engages the most and capitalize on that and zone-in with various themes and ideas.





RA: What’s a normal day in your life like?





SR: No two days are ever the same to be honest LOL! It’s often a rush to get out the door and to the office and then nothing less than 8 – 11 hours of work. This is often filled with meetings, creative brainstorms with clients, post receiving a brief for work to be done. Also, often chasing suppliers and media whom we engage on-behalf of the client and projects I work-on. I also have a busy social life, so I often have events to attend after work and usually these invites stem from my relationships, via my blog, with other PR people and brand teams. Mostly lifestyle and fashion based. I do love the ones with great free food and an exciting goodie bag HAHAHA!





RA: What’s a huge misconception people may have about what you do? 





SR: That it’s all “party, people, places” and glamorous, when in actual fact, it’s very ADMIN and man hour based! Long days at the office and running around the event, glammed up but running. Always, to ensure client is happy and all goes well.





RA: What lessons/advice do you wish someone would have given you upon entering the PR Industry?





SR: That it’s a very personally taxing career and that agency life is a juggle act. I wish I had known that, but I’ve learnt to love it and manage my environment to make it a happy space. I now love the agency world when it comes to being creative and working with a team of like minded people.

RA: What’s the most difficult thing about your career?



SR: Selling an idea to client, getting it approved, putting it in place and execution, if the client changes their mind you’re left explaining to third parties, suppliers and alike. Also, ensuring that the client buys into your ideas and that when executed it’s received well by the media and public. Here, original and creative thinking is a must!



RA: What advice can you give aspiring entertainers on social media management? I mean are leaked nude selfies something you recommend? 



SR: If it does not feel right, don’t post it! If you second guessed it once, don’t post it! Also, if you do encounter a situation that causes up raw, rather own it and be less argumentative and more tactful in responding. Keeping it light hearted is best, to ensure it’s not blown out of proportion. Also, so that you’re managing the narrative and not the audience. Because perception is everything!



RA: What celebrities in the industry would you like to work with?



SR: Defs the likes of Taraji P, Blake Lively, Bonang Matheba and Tina Turner! Their climb to success and the revolutionaries that they are, intrigues me a lot!



RA: Who is your biggest client?



SR: From an international celebrity p.o.v – Australian Master Chef: Ben Ungermann and from a local South African p.o.v - TV & Radio host: Leigh-Anne Williams.



RA: How would you describe the perfect client? What do they do to make your job easier? 



SR: They have a story to tell about where they’ve been and where they’re going. They are open to creating creative content and always willing to listen and learn! Also, keen to let me run with stuff and not micro-manage the process. Lastly someone that’s patient and understands that building a brand takes YEARS! Rome was not built in a day!





RA: To close Shiraz, How can aspiring actors, models, and singers seek PR managing if they aren’t yet famous?


SR: There’s a lot you can do on your own to kick-start this, my tips are:

1.Shoot creative images of yourself in various looks (style) and in different situations (locations).

2.Write-up a bio of who you are, where you’re from and what you are aspiring to within your career.

3.Send the above to various agencies along with a targeted list of what you want to achieve both career-wise and personally. The two needs to speak to eachother.

4.Contact local based agencies first then look outside of your hometown. 

5.Try to keep your social media and a blog as up-to-date with cool content and about you and what interests you. This can be treated as a portfolio until you have an official one.



RA: Bonus Question: Shiraz you recently posted a pic to your Instagram celebrating your father. He happened to be in a pic with Nelson Mandela- so I DM’d you about it, and you casually mentioned how your father worked for Nelson Mandela. I’m currently writing this February 2nd, 2019- so it’s Black History Month in America. What if anything did your father tell you about Nelson Mandela or Apartheid South Africa that you keep instilled in you today? 


SR: That everyone he came in-contact with was his equal and no man was better, above or beneath him. Qualities I try and live-by every day. He was and will always be a LEGEND for many reasons, but for me it was how he wore his heart on his sleeve at every move he made to get all people of colour to where we are today.


INDUSTRY TALK: Q&A (CHRISTOPHER LEON)

FullSizeRender.jpg

Thanks for tuning in to this weeks #IndustryTalk interview! Today we are featuring a St Louis native rapper Christopher Leon (Formerly Young Leo)! This dude is dope, if you’re following his Instagram you’ll see he’s dropping multiple vids that showcase his talents as a young future rap star! At only 27 Christopher Leon has created quite the following ready to take La La Land by storm! Let’s see how he came to be, and what his deciding moment was that propelled his move to a city famous for creating stars & reflecting the broken dreams of many. 





R|A: Christopher Leon thank you for being apart of the #IndustryTalk blog! You’re very talented, and I’m sure LA, NYC, and maybe the ATL were places you thought about moving to in order to propel your career, why LA, and what was the deciding factor? That this is it moment? 

 

C|L: I appreciate the compliment! The easy answer as to why I came to LA instead of anywhere else was I had an opportunity and had to take advantage! It was a heat of the moment, ‘you only live once’ kind of decision. But honestly, I’ve always thought it would be amazing to live in California anyway. I didn’t know at the time that technically you can make it ANYWHERE nowadays. The internet made it so you don’t have to come to the high cost of living places such as this. But I truly love living here, so for me it worked out perfectly!

 

R|A: What’s the most terrible thing someone has said to you about your art, and how did that affect you?

 

C|L: I guess the worst thing someone has said to me was your standard no-name, anonymous commenter who posted under one of my videos saying something about how I’m the worst rapper to ever grace a microphone and how I should fuck my mother and die... I’m paraphrasing of course but seriously, who’s putting any real energy replying to people like that 😂.

I don’t pay any mind to comments unless there is some kind of constructive criticism. What I hate the MOST are ‘yes’ men. If I am asking for an opinion on a song and all I get is ‘yeah, that’s dope’ or ‘that’s fire!’, I’m a little turned off. Not all of my songs are good, and if I play you something I know is trash and all you have is a nonchalant head nod while staring at your phone, but you get hype once the song is over because you think that’s what I want... I won’t be inviting you to the next listening session :P







R|A: Who are 5 people that inspire you? Artist or otherwise? 

 

C|L: Childish Gambino, Joe Rogan, Mac Miller, GaryVee and the newest person to make the list is Russ.

I’m a huge fan of podcasts, and I have heard my fair share of episodes where Joe Rogan or GaryVee say something that sparks me to work. Gary will talk about a new strategy to ‘hack’ the market or connect with people. Joe will talk about the grind of forming a new stand up routine and how tough it is to get it started. It teaches me that everything you try to get good at is a grind.... so if you want to get good GET TO GRINDING!

When it comes to Gambino and Mac, I just love their styles. Neither of them were afraid to experiment and try something different than they’re used to. I always find inspiration in that.

When it comes to Russ, I just love the hustle and grind it took for him to get where he is. He’s famous for the ‘drop a song every week’ strategy and it’s a really great one. He seems to love the grind as much as I do and that always makes me want to keep working hard when I see it paying off for others.






 

R|A: You have this new IG comedy skit-show with your girlfriend, what was the creative concept behind the skits and have you always been a comedian?

 

C|L: Ironically enough the comedy thing was just a joke at first! We had a little idea for a video and people really seemed to like it so we continued doing it. The concepts are easy enough, anytime we have an idea or a ‘that would be funny’ thought we talk to each other about it and see if we could actually make it fun. It’s a challenge but a great way to stay creative when I’m in a musical slump.

I have always been one to crack jokes, mostly at someone’s expense, but I’ve always been more of a fan of the art than actually in it. I might give stand up a try one day 😎






R|A: What’s something most people do not know about you?

 

C|L: Even though I was born in St Louis, I spent most of my childhood growing up outside of it. I moved to Illinois at a young age and lived in a very small town called Jonesboro. Which was DIRECTLY next to a town called Anna.

Decades ago, someone historically put a sign up next to the ‘Welcome to Anna’ billboard that read ‘ANNA- Ain’t No Niggers Allowed’.

As you can imagine, being the only kid in school with a black father was not the best experience in my younger days. And being a REDHEAD on top of it?! Oh boy, I was ripe for the bullying.




R|A: If you could have lunch with anyone dead or alive who would it be and what would you ask them?

 

C|L: This may sound like a cop-out but I would want to have lunch with ANYONE who was already deceased. My questions would be simple. Is there an afterlife? If so, what is it like and is there any reason to fear death...

Hope I didn’t bum anyone out 🤣

 

R|A: How would you describe your music? Is it more commercial, raw, political, what does Young Leo rap about? 

 

C|L: All of my projects are about things I’m going through at the time.

My last project was called ‘26 In LA’ and it was about my first year here. The project I’m working on right now is all about my relationship with my girlfriend. I’m very excited to spill the tea. 😂

 

R|A: What great piece of advice have you gotten, that you would say has helped in your career development? 

 

C|L: YOU ARE ON YOUR OWN SCHEDULE! Stop comparing yourself to Drake; stop comparing yourself to your friend who got a deal before you did. None of that helps your situation and only creates mental fatigue. YOU will make it when YOU are meant to. The beauty of today is it’s easier to make it than ever before. You just have to be consistent and always growing. Once I stopped being impressed by people on social media I noticed my life became sooo much less stressful. I would advise the same for others.


R|A: What’s something a new rapper should have before walking into a record labels doors?

 

C|L: Have your dignity and values in hand. Understand one thing, by the time a record label wants you... you are in a position where you no longer need a record label.

IMG_0279.JPG
YOU ARE ON YOUR OWN SCHEDULE! Stop comparing yourself to Drake; stop comparing yourself to your friend who got a deal before you did.

 

R|A: Lastly to make it fun, who are your top 4 female hip hop artist, and top 4 male hip hop artist past/present that you think changed the game?

 

C|L: Lauren Hill, Lil Kim, Nicki Minaj and Lizzo.

For the fellas I would say Slick Rick, Kanye West, Kid Cudi aaaaand weirdly enough maybe Young Thug.